For more than two decades, Tracy Benelli has helped pioneering Fortune 500 companies and forward-thinking start-ups define their leadership, empower their teams, and tell relevant and complex stories in an engaging, human way. She has built game-changing global organizations for multiple iconic companies and guided the communication strategies of over $100B in mergers and acquisitions.
Tracy introduced many of the core technology and products that fundamentally changed the world, and now form the backbone of the digital economy. She introduced the world to online tax filing and banking, defined a new method of online perishable goods delivery, and explained the role of genomics in personalized medicine. In doing so, Tracy enabled Intuit to transform personal finances and tax time, empowered ProFlowers to become the most recognized floral and gift e-commerce company, and successfully guided Pathway Genomics through a maze of FDA and congressional hearings on personal genetic testing.
Equally adept at navigating the complex tech world of mergers, acquisitions, and endless product launches, Tracy has built and led global organizations for Dell, Quest Software, HP, and Peregrine Systems. Under her leadership, these companies flourished with high-impact teams that measurably drove unmistakable competitive differentiation, and were adept at successfully navigating change cycles without losing momentum.
A skilled and highly-sought communications expert and leadership coach, Tracy's focus now is teaching leaders how to grow into their full potential, develop a communication style that builds belief, advocacy, and momentum, and motivate their teams to pursue higher levels of excellence. Her innate business acumen and stellar reputation-building skills allow her to align leadership focus with real growth and change strategies for rapid-fire results.
Tracy calls upon her real-world experience of making companies, products, and founders successful, to help women leaders - experienced and emerging - step into their own greatness to become the difference-makers they’ve always envisioned being, and having the success they've always envisioned having.