• Tracy Benelli

How priming in business can improve perception

Updated: Jan 11

How you talk about the value of who your company is and what your company does directly impacts how you are perceived by customers, partners, investors, employees, and your competition. This cycle of how you think about something, and then how you talk about that thing, is called "priming" in business.



The cycle of priming in business


Let’s explore the priming cycle.


How you talk to yourself about your leadership, your company or product relevancy, the potential or current value of what you offer, the market opportunity, etc., triggers an emotional state in you, either positive or negative.


This emotional state trains your brain to associate those words, that self-talk, with an experience (again, positive or negative). What you experience through what you say to yourself directly impacts how you perceive the value of your leadership, the relevancy of your company or product, the potential or current value of what you offer, the market opportunity, etc.


How you then perceive the value of your leadership and the relevancy of your company, triggers how you talk about the value of your leadership, the relevancy of your company, and market opportunity. In turn, this creates an emotional state in them, which translates to an experience, which then influences their perception of your leadership, the relevancy of your company, and directly affects how they then talk to others about you, your company, your product, etc. And all of this then directly impacts your reputation, which can either positively or negatively affect you or your company's success.


Here is a simple summary of priming:

  • Perception determines experience.

  • Experience determines value.


And it all begins with you and how you perceive the value of what you have to offer.



Improve perception with priming in business


Do you want to improve your company’s perception? Connect with Tracy to learn how to apply the priming cycle to your business.


#perception #reputation

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©2020 by Tracy Benelli